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Violett is at the frontier of UV air disinfection, creating safer spaces to breathe where we live, work and learn. Its image needed to communicate a key innovation: uniquely effective and quiet cyclone technology.

It also needed to communicate its values of community well-being and transparency.

The logo we came up with has a simplicity and spaciousness that feels accessible, pure and balanced.

This project has some great documentation throughout the branding process:

Brand Alignment (PDF)
Logo Concepts (PDF)
Brand Guide (PDF)

Thanks to Donna Truong for fine-tuning the logo and Kelsey Woodward for product photos 👏🏼